Tag Archives: CNN

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Kudos to Brenda Wood and her Response to Coke Ad Haters!

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Brenda Wood’s response to the Coke ad haters was, in a word … BRILLIANT! Further, I learned something new about “America the Beautiful”.  Very interesting! Watch Brenda Wood’s classy counterpoint:

As a side note, I met Brenda Wood back in the early 90s. She was the president of the Southern Society of Adventist Communicators of which I was a member. She is the ultimate professional and a true class act. Back in the day, she put me in touch with Xernona Clayton (former corporate executive at Turner Broadcasting and Founder, President and CEO of the Trumpet Awards) when I had aspirations of working for CNN. All thanks to Brenda, I had the privilege of meeting Xernona which led to attending an event for the highly esteemed NBA basketball coach, Lenny Wilkens. I also met Ted Turner and Jane Fonda. And, Brenda made this all possible. She was a hero to me back in the day and is an even bigger hero to me today! Thank you, Brenda … for showing us what it means to be a true American! May God bless you and yours always and forever. You make me proud to be an American!


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You are what you read …

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In a world that moves too fast, people often take in only headlines and move on. However, if you did that today from only one of the three examples below, you might have walked away with a totally different perspective. That’s why media literacy, taking in as many sources as possible, will help people arrive at a truth that works for them. Check out these examples and try this on your own! I dare you to look at three different sources (or more) on a news item and compare … and I don’t just mean reading the headlines. It’s time to dig deeper everyone! And, let me know your results! 🙂

If you have trouble reading the small print on the images, just click on them to see a larger copy!

Oprah and Lance Armstrong - Al Jazeera

Oprah and Lance Armstrong – Al Jazeera

Oprah and Lance Armstrong - Fox News

Oprah and Lance Armstrong – Fox News

Oprah and Lance Armstrong - CNN

Oprah and Lance Armstrong – CNN


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How can YOU gain perspective? – I. Literative Review

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This post discusses several relevant pieces of literature produced by scholars on the origins of perception and media bias.

In America, citizens have the right to exercise their media literacy skills to search for a vein of truth or a version they can live with. To accomplish this people must cut through the veneer in search of visceral content and that includes stories they may not agree with. But most people are too busy to digest multiple news sources and often feed on news outlets that resonate with their political, social, or environmental positions. So, instead of challenging their views, they merely reinforce them.

Pronin, Kennedy, and Butsch (2006) concluded that people are so confident in their own point of view that others appear biased. In other words, if a co-worker’s views are far from your own, he or she may appear biased to you. Data collected by scholars also suggested that a variety of factors cause perceived bias; for example, an affiliation with a particular political group will alter perception instead of the actual media coverage itself (Ariyanto, Hornsey, & Gallois, 2007; Kim & Pasadeos, 2007). Therefore, people on both sides of an issue will look at the same media story and see it as biased (Ariyanto, Hornsey, & Gallois, 2007; Kim & Pasdeos, 2007).

People unconsciously allow the media to build their perception and eventually manipulate their belief systems. So, how can people re-construct their personal views? Is it possible? I argue that people can change by supplementing their media mix. If individuals use one source like Fox News, but do not supplement it with other views their perception will be limited. The same could be said for those who take in a daily diet of only CNN or Al Jazeera. Aday, Livingston, and Hebert (2005) deduced from their research that during the lead up to the Iraq War, American networks barely mentioned the growing dissent in the US and worldwide that brought millions of people out to rallies and marches. In contrast, Al Jazeera devoted 6.7% of its airtime to the issue of dissent (Aday, Livingston, & Herbert, 2005). Would the Bush administration have sold the public on initiating the war if Americans had heard in greater detail about the worldwide and U.S. dissent on the news? Sadly, we will never know.

In sum, scholars have analyzed the origins of perception bias and concluded that people base their perception of events on the following:

1) what they watch, listen, or read,
2) which political party they affiliate with, and
3) a host of other factors.

In America, many people grew up with only three television networks and they still rely on these sources today. However, young people growing up with new technologies prefer a plethora of options and are ripe to learn how to use them. In that regard, media literacy advocates must continue to encourage people of all ages to vary their media mix to ensure more balance and a broader perspective.


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Compare multiple sources: What does Al Jazeera have to say? – II. Analysis

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This post analyzes several scholarly papers which suggest that transnational news channels such as Al Jazeera, BBC, or Al-Arabiya offer new views, new perspectives.

Scholars suggested that over-exposure to stereotypes increased the amount of bias to the point where a race-danger association caused respondents in a simulated computer game to shoot on the basis of bias (Correll, J., Park, B., Judd, C. M., & Wittenbrink, B., 2007). Further, Pronin, Kennedy, and Butsch (2006) concluded that whether terrorists are perceived as rational or irrational the choice to respond may be different; in the former, the action may be diplomacy, in the latter, the response may be to attack. Moreover, these researchers learned that perceptions were influenced by “contextual factors such as media portrayals” (Pronin, Kennedy, & Butsch, 2006). In lieu of these discoveries, what we perceive … we tend to believe or act on.

People are quick to point out that others are biased or irrational especially when they do NOT agree with the other person’s views, opinions, or activities (Pronin, Kennedy, & Butsch, 2006). So, in an age where the mainstream media outlets are more polarized either to the left or to the right, how do Americans find fair and balanced news? We must encourage Americans to practice their media literacy skills. This will help them take control of the media messages they absorb—thus, providing them with a clearer perspective (Potter, 2008).

Let’s talk about perspective. Perception is about proximity and your proximity depends on your vantage point. Picture this: you witness an accident at a busy intersection along with 14 other people. In essence, you have:

15 Eyewitnesses
15 Perspectives
Each will have a story.
Each will be right.

This is precisely why—in a court of law—it is so important to have as many eyewitnesses as possible. The same goes for perspective and media literacy. How can you gain perspective? Look for different angles, check out different sources, and do not be afraid to step out of your comfort zone. Because, how you perceive an event depends on what you see?

For example, try out new sources, “Credibility is not inherent in a source, but rather it is a perception held by audience members” (Johnson & Fahmy, 2008, p. 341). Step away from networks you rely on like Fox News, CNN, PBS, or MSNBC and see how other news outlets frame events like Al Jazeera, BBC, or Al-Arabiya. Media literacy is all about exposure to a variety of media sources that will provide us the basis from which to build our own perspective.

When Al-Jazeera entered the transnational television scene, critics claimed it was slanted against the U.S., that it disobeyed Arab customs and politics, and cozied up to terrorists (Johnson & Fahmy, 2008). On the contrary, supporters saw that it had a hard-hitting style, refused to be a mouthpiece for Arab regimes, and that it provided an accurate and balanced Arab perspective (Johnson & Fahmy, 2008).

To that end, Johnson & Fahmy (2008) research rendered the following perspectives:

Al -Jazeera viewers see the satellite news network as “their most trusted source of news” (Johnson & Fahmy, 2008, p. 338).

Survey “respondents rated the credibility of Al-Jazeera higher than CNN, BBC and local Arab media” (Johnson & Fahmy, 2008, p. 349).

in the Arab world, people see Al-Jazeera as a network that is “advancing the concept of a free press” (Johnson & Fahmy, 2008, p. 355).

Further, Matar (2006) interviewed Palestinians in the UK after September 11, 2001; here are some actual quotes about how they felt after viewing the news on Arabic and other satellite news channels:

“I like to watch Al-Jazeera and Al-Manar. The news is very interesting and…you feel they say what is in my heart and express what is in my mind.”
(Female respondent; interview, 14th February 2002; p. 1032).

“I feel that the event is being used by the Israelis…[The United States] are trying their best to target the Palestinians. This event has absolutely changed Palestinian lives.”
(Christian Palestinian; interview, 18th January 2002; p. 1033).

“I watch the news and live with the story. I live with it. I imagine myself there and feel as though they (the Israelis) have hit me, killed me. Those children are like my children. I am always there (in Palestine).”
(60-year-old Muslim female; interview, 25 March 2002; p. 1037).

Two other scholars, Harb and Bessaiso (2006), interviewed British Arab Muslim’s after the infamous September 11 and came up with similar results. They suggested that the “availability of Arab satellite television channels in Britain enabled the respondents to see news that bolstered existing perspectives and a sense of Arab Muslim identity” (p. 1063). Since most American and Western media outlets tend to brand Muslims as terrorists, patriarchal, and sexist, it is imperative that the Muslim world have a venue to argue from their perspective (Harb & Bessaiso, 2006).

According to Hugh Miles, author of Al-Jazeera: The Inside Story of the Arab News Channel that is Challenging the West., the fact that differing and opposing groups have criticized the channel suggests that it is balanced and credible (Moussa, 2007; Aday, Livingston, & Hebert, 2005). Miles also pointed out that Al-Jazeera contributed to the liberalization of Arab media by prompting the Arab Rulers who controlled their national television stations to take on a more professional Al-Jazeera look in order to keep their viewers (Moussa, 2007). Miles also acknowledged that Al-Jazeera covered the Iraq War with more balance and “critical journalism” than did it’s Western counterparts (Moussa, 2007, p. 150).

In sum, Westerners should sample the Arab perspective as part of their media literacy protocol. The reality is…not all Arabs are Muslims. Some are Christians, some are also Jews. Each have their own perspective and it is our responsibility to try our level-best to see as many perspectives as possible. It is especially imperative in the increasingly polarized media environment we exist in today. Of course, it is also important for Arabs to supplement their media menu with news from a different perspective, as well.


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Making the invisible visible … – II. Analysis

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This post will discuss findings from two scholarly papers and explore why making the invisible visible could cause volatility for Palestinians and others.

Shani Orgad asserted that making the “invisible visible” in the 24-hour transnational news arena could actually “increase instability and amplify the volatility” of the people and the act it exposes (Orgad, 2008, p. 319). Orgad goes on to list several cases where the media visibility caused a negative reaction for formerly invisible people. Orgad suggests that people start to doubt themselves and sees this as a negative. I argue that this awkward stage of doubting oneself or one’s country is part of a growth process. Orgad substantiated this with the ‘rest of the story’ about France and the negative worldwide exposure it gained from the 2005 riots; as a result, France now has their own 24-hour transnational channel. Maybe this is because of the self-examination after the riots, maybe not.

To use Orgad’s (2008) illustration, transnational news is a “multi-faceted” mirror and sometimes reflects an image or side of a country that the leaders do not want others to see (p. 320). For people practicing their media literacy skills, this environment of multiple versions is ripe for gaining perspective and analyzing elements of various stories. In contrast, as Orgad (2008) points out, citizens may become cynical, lose faith in the news, and alienate themselves which therefore, could jeopardize democracy (p. 321). Orgad may have a point here, but this is clearly why America needs to educate and encourage it’s citizens about the media literacy movement.

To that end, Aday, Livingston, and Hebert’s (2005) research substantiated that the networks in their project all framed the Iraq War. These networks included ABC, CBS, NBC, CNN, Fox New Channel (FNC), and Al-Jazeera. Each network framed the story according to what they saw as the salient issue, but the reality for people honing their media literacy skills is: “what is covered and what is not” (Aday, Livingston, & Herbert, 2005, p. 11). CNN and FNC showed significantly more stories about battles, tactics, and strategy with a steady stream of military experts offering their opinions. However, the networks barely showed the dissent in the U.S. (one-fifth of Americans) or the “widespread elite opposition” around the world (Aday, Livingston, & Hebert, 2005, p. 11). In contrast, and as mentioned in an earlier post, Al-Jazeera spent 6.7% of their stories on the dissent topic (Aday, Livingston, & Hebert, 2005).

Interestingly, Al-Jazeera made the invisible visible. It covered the humanitarian side of the war, the civilian casualties, the bloody perspective. In an interesting twist, the scholars pointed out that “Al Jazeera did not air many stories on civilian casualties, contrary to conventional wisdom” (Aday, Livingston, & Hebert, 2005). So, why did Americans hear over-and-over again that Al-Jazeera is so unbalanced? Were people in America really watching Al-Jazeera or just sound-bites over-and-over again on CNN or FNC?

According to American journalist and FNC anchor, Brit Hume, the civilian casualties were “merely part of war and not deserving of significant coverage” (as cited in Aday, Livingston, Hebert, 2005, p. 12). I argue that if one of my loved ones were a victim, I would feel differently. It would be significant to me and I would want people to know. Networks that sanction providing a sanitized version of war are doing a disservice to mankind. The fact that the networks continue to highlight or low-light certain issues should provide scholars and people who believe in the need to educate the populace about the media literacy movement the fuel they need to move forward.


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